Iphone7 series of disguised price Apple was new money light innovation cycle-yo te amo

IPhone7 series of disguised price Apple was new money barysphere innovative light users need to buy separate wireless headset Airpods minor repairs to Apple’s flagship product launches into users’ Tucao conference, but for a way to make the consumers pocket, apple is straightforward. Yesterday morning, iPhone 7 series of new products not only reveal the true capacity, the price rise will cancel the 16G version, launched a wireless headset, only with bright black, also let Apple revealed "follow the money" without cover. At the moment of Apple’s performance crisis, the new upgrade aiming at financial statements is more sensitive. "Price rise" did not discuss, according to the parameters announced yesterday, Apple has made performance improvements in different aspects, but also increased the price threshold disguised. In terms of memory, the minimum version of iPhone 7 and iPhone 7 Plus is 32G, in which the 32G version of iPhone 7 price is 5388 yuan, 100 yuan higher than the previous 16G basic model, that is, the basic price increased by 100 yuan. It can be said that Apple has completely abandoned the 16GB version, fully into the 32GB era, while canceling the 64GB version, replaced by the 128GB version. Not only iPhone 7 series, so last year’s iPhone 6S and iPhone 6S Plus also adjusted accordingly, leaving only 32GB and 128GB versions. So the 16GB and 64GB models have only 4 inches of iPhone SE. In appearance, the apple in the original four colors on a bright black, shiny black version of the product 128G and 256G version and other versions of the same price of color, but no 32GB storage options, that is to say, the basic price directly is 6188 yuan 128G starts. In addition, similar to the previous guess, the new iPhone gave up the traditional 3.5mm headphone jack, which means that headphones, speakers and other accessories must be connected to the iPhone through the Lightning adapter. Users can continue to use the old headset, but must be connected to the mobile phone through the adapter of the random distribution, if lost the adapter, it will need to spend another 9 dollars to buy a new; or, users can buy a Bluetooth headset. Apple launched the wireless headset Airpods, but Airpods needs to buy another, the price is as high as 1288 yuan, and need to charge, only 5 hours. Although iPhone 7 and 7 Plus will deliver a set of wired headphones (priced at $29 for individual purchases), this headset can be plugged into the iPhone Lightning interface. But this headset can only be used on iPhone 7 and 7 Plus, and any other company’s mobile device, Apple’s own computer, and all devices with headphone jacks all over the world can’t use it. Can calculate an account, want a full set of iPhone 7 equipment, with bright black as an example, consumers need to pay 7476 yuan, more than 5000 yuan to the original; iPhone7系列变相涨价 苹果被指新品重圈钱轻创新 用户需要单独购买无线耳机Airpods 小修小补让苹果旗舰产品发布会变成了网友的“吐槽大会”,但对于变着法子让消费者掏腰包,苹果倒是直白起来。昨日凌晨,iPhone 7系列新品露出真容,不仅取消16G版本将起售价升高,推出无线耳机、亮黑色只限高配等,也让苹果显露了“向钱看齐”的毫不遮掩。在苹果业绩遭遇危机的当下,瞄准财务报表的新品升级显得更为敏感。“涨价”没商量根据昨日公布的参数,苹果在不同方面做了性能提升,但也变相提高了价格门槛。在内存方面,iPhone 7和iPhone 7 Plus最低版本为32G,其中,32G版本的iPhone 7价格为5388元,较以往16G的基础机型高出100元,即基础价格提高了100元。可以说,苹果已经完全抛弃16GB版本,全面进入32GB时代,同时取消64GB版本用128GB版本代替。不仅iPhone 7系列如此,去年的iPhone 6S和iPhone 6S Plus也进行了相应调整,只剩下32GB和128GB版本。这样16GB机型和64GB机型就只有4英寸的iPhone SE了。在外观方面,苹果此次在原有四种颜色的基础上增加了一款亮黑色,亮黑色版本的产品128G和256G版本售价与其他颜色版本相同,但是却没有32GB存储选项,也就是说,基础价格直接是以128G的6188元起价。此外,与此前的猜测相同,新款iPhone放弃了传统的3.5mm耳机插孔,这意味着耳机、扬声器和其他配件都必须通过Lightning转接器与iPhone相连。用户可以继续使用旧耳机,但是必须通过随机配送的转接器将它与手机相连,如果弄丢了转接器,那就需要再花9美元去购买一个新的;或者,用户可以买一副蓝牙耳机。苹果此次推出了无线耳机Airpods,但Airpods需要另外购买,售价高达1288元,而且需要充电,只能用5个小时。虽然iPhone 7和7 Plus将配送一套有线耳机(单独购买时的售价为29美元),这副耳机可以插到iPhone的Lightning接口上。但是这套耳机只能在iPhone 7和7 Plus上使用,其他公司的任何移动设备、苹果自己的计算机以及全世界所有带耳机插孔的设备都不能使用它。可以算一笔账,想要一款全套的iPhone 7设备,以亮黑色为例,消费者需要支付7476元,比原来的5000多元要高出很多。亮点乏善可陈在运营商世界网总编辑康钊看来,苹果依靠创新赢得消费者青睐的时代已经过去,没有创新亮点,只好在性能上做一些增量提升,此外,这也是苹果今年业绩开始下滑之后的无奈之举。据了解,此次iPhone 7全系列取消了3.5mm耳机接口,支持IP67级别防水防尘。但苹果提到的防水防尘,赶在iPhone 7发布会之前,三星发布的Galaxy Note 7就已经具备IP68级的防水防尘;而很多日系手机早在两年前就已经在手机上实现了IP68级防水功能。iPhone 7搭载了F 1.8光圈的全新主摄像头,进光量提升50%,这一枚摄像头还支持全新设计的四颗LED True Tone闪光灯,可以多提供50%的光量;iPhone 7 Plus采用了双1200万像素摄像头,一个是景深镜头,另一个则是广角镜头,提供两倍无损光学变焦效果,10倍的数码变焦能力。不过,双摄像头技术早已存在,随着华为在今年4月发布的P9采用了双摄像头,而后“双摄像头”成为了国产旗舰手机的标配。华为消费者业务CEO余承东也是很骄傲地称华为P9在双摄像头上领先了苹果iPhone 7半年的时间。性能方面,iPhone 7采用全新的A10四核处理器+M10协处理器,性能比A9提升40%,比A8快两倍,比第一代芯片强悍120%。GPU方面,A10集成的GPU性能比A9提升了50%。在资深通信专家项立刚看来,苹果此次较去年一样,只是做了些小修小补,iPhone 7并没有提供令人耳目一新的东西,与iPhone 4S、iPhone 5相比,创新能力已经大大下降。提振业绩压力大“苹果创新能力下降,种种变相提价的举措无非是拯救开始下滑的业绩。”康钊如是说。数据显示,苹果在2016年第二财季(截至3月26日)遭遇了2003年以来首个季度营收下滑,第二财季营收同比降低13%至506亿美元,净利润同比降低23%至105亿美元。而在随后公布的2016财年第三季财报中,苹果营收、净利双下滑,延续了上一季度的不利态势。苹果第三财季营收为423.58亿美元,低于去年同期的496.05亿美元;净利润为77.96亿美元,比去年同期的106.77亿美元下滑27%。具体到产品层面,iPhone共售出4039.9万部,同比下滑了15%;营收为240.48亿美元,同比下滑了23%,是苹果下滑最为明显的产品线。值得注意的是,三季度苹果在大中华区的营收大幅下滑了33%,失去了第二大市场的地位。项立刚认为,苹果想靠提价来挽救业绩是不太可能达成的事,由于产品亮点不明显,对于大多数消费者来说并没有吸引力,当然,对于本来就打算换机的用户来说,有相当一部分还是会选的。康钊也认为,iPhone 7无论涨价还是降价都难以改变苹果手机在中国的趋势,首先是因为iPhone的品牌热度已大幅下降,过去苹果手机依靠创新和品质的领先实现了用户每年对苹果新品的期待,但这两年苹果新品的创新大幅下降,每年的新品与上年相比差别不大,导致用户对苹果新品的购买兴趣大幅下降;其次,苹果手机新品的价格多年来居高不下,相当于二三线以下城市1个月或1个半月的工资,导致用户有限,无法扩大市场;另外,国产品牌手机大力崛起,技术与品质和苹果手机的差距越来越小,性价比则高于苹果手机很多,因此,已经在不断蚕食苹果的市场份额。数据显示,作为苹果第二大市场的中国市场,近两年遭到了来自国产手机厂商的竞争和威胁。IDC统计显示,2016年二季度苹果在中国的市场占有率为7.8%,排名第五,落后于中国本土品牌华为、OPPO、vivo。余承东更豪言要在2018年赶超苹果,做全球第二。股市早报,投资前瞻,涨停预测,牛股捕捉,尽在微信号【凤凰证券】或者【ifengstock】  盘后剖析A股走势,指点明日走势,请关注微信号【复盘大师】或【fupan588】  相关的主题文章: